Learn More About How We Do What We Do & Why This Matters To You
Wouldn't it be magical if we could say that marketing was simply a gift, and that we are able to divine the nature of mankind and give you a window into the desires of every man, woman and child?  Well, thankfully that isn't the case. 

In face, here at We Make Funnels we find it refreshing to know that marketing, when done properly, is a science.  And like any science, we are able to use proven methods and models to create results within a standard deviation. 
Step 1: Investigate You And Your Market
Each business is unique, or should strive to be, which means it would be incredibly ignorant of us to assume we have everything figured out before we walk in the door.  The first stage of marketing your business is getting to know everything worth knowing about your marketplace, and how your business fits into it.

This includes a comprehensive investigation of your top competitors, their online presence, and any chinks in their armour that we can use to put you on top.
Step 2: Create Your Online Marketing Foundation
The internet is a vast virtual place and your business needs more than simply a place to call home.  You need a place where you have complete control over how you interact with your prospects, customers, and audience.  Right now, and for the foreseeable future, the only place you can be certain gives you this control is your own website.

Part of step 1 is to evaluate your website and see if you're using it to your full advantage.  Here in step 2 we make the recommendations you need to get the most out of your website, which normally include ways to automatically attract prospects and convert them into customers.

Step 3: Create Active Marketing/Direct Marketing Campaigns
Active marketing campaigns create a shorter turnaround time for revenue and therefore profits.  As an additional advantage, they work perfectly with the scientific methods used for marketing, so you know exactly what you're spending, how many new customers you'll bring in (within standard deviation), and what your return on investment will be.

Once your active marketing campaigns are a well oiled machine you'll be able to set your clock by the ebb and flow of new customers, that are completely within your control.
Step 4: Reactive Marketing/Brand Optimization Campaigns
What happens if your prospects search for your services online and don’t find you there? Chances are, they’re going to flock to your competitors’ sites without even knowing that your brand exists. The end result: your competitors gain a lot of leads and clients, while you lose serious business. Brand optimization is a major necessity for businesses today.

Most of your potential customers are looking for your products and services using search engines, social media, blogs, and online directories, that’s why it’s highly crucial that you build and optimize your presence in these platforms.
Step 5: Reactive Marketing/SEOCampaigns
You need SEO to improve your search engine rankings and increase traffic! Boost your sales and grow your business beginning today! Search Engine Optimization is the process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic or unpaid search results pages (Google, Yahoo, and Bing). This way, prospects will find your website when they make search engine queries about your business or queries about a product or service you offer.
Step 6: Reactive Marketing/Local Buzz Campaigns
You need Local Buzz to tap on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene. Local Buzz is the optimization of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online.
Step 7: Reactive Marketing/Social Media Optimization Campaigns
Customer acquisition in social media is 62% on LinkedIn, 52% on Facebook, and 44% on Twitter! Social Media Optimization is the process of generating visibility through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn.

SMO increases awareness about a business, brand, product or service. It facilitates reach, engagement and amplification because every action in social media reaches networks of friends, fans, followers, and connections. As a result of our marketing actions your business will be sizzling in the social media sphere.
Step 8: Reactive Marketing/Online Reputation Management
In a survey, 80% changed their purchase decision after seeing a negative review online. Make sure that positive reviews about your business dominate the online world with Online Reputation Management. Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses – comments and reviews about you, your brand, and/or your products or services can either help or hurt your business.

Either way, your online reputation is vital to remain positive. That’s why it is crucial to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about business.
Another Kind of Marketing - Passive Marketing Campaigns
While arguments can be made that passive marketing has it's place in the world (after all mega companies like Coca-Cola, IBM, Apple, etc use it), we here at We Make Funnels do not believe it has a place for small businesses.

Therefore, we do not run passive marketing campaigns for you such as television ads, radio ads, mass mailings (which are different from direct mail), or any other form of non-traceable, non-scientific marketing.

If this is what you're looking for, then We Make Funnels is not the place for you.
We Make Funnels | 195B Tower Street S. Fergus ON, N1M 2P2